Some days it feels as though all the ideas have been done. We went for a walk today and passed a posse of girls in the park. I did a double take, because it was as if I’d been pulled back in time to the 1980s, at least as far as their outfits went. Are those high-waisted (deeply uncomfortable) stiff denim jeans I see? Check. What’s that, a Madonna-esque bustier? Check. Could that be a pair of Converse sneakers and a fluffy scrunchie? Check and check.
That got me thinking about Ötzi the Ice Man, a Neolithic-era man whose body (with clothing) was discovered in the South Tyrol Alps between Austria and Italy more than 5,000 years after his death.
Ötzi’s equipment is the oldest and best preserved in the world. His Copper Age clothing and weapons were frozen in the ice with him and therefore remained well preserved to this day.
— Ötzi’s New Clothes
If you follow that link, you’ll see that his clothes are surprisingly stylish.
I have no idea exactly why someone murdered Ötzi (not for his excellent goatskin coat, apparently), but it was probably for a reason we would at least recognize, if not condone: love, hate, anger, fear, revenge, greed, justice or security, just to name a few. Human needs, human abilities, human issues haven’t changed all that much in millennia. Even so, it would still be fascinating to know the specifics of Ötzi’s story.
In some ways, it can be the same with story ideas. The ingredients are the same, it’s how you mix them up that matters.
On the Quest for Originality, Recombine the Familiar – By Adam Alter – Behavioral Scientist
Often, the best way to get unstuck on the quest for originality is to combine two old ideas to form a new one, rather than searching for a single, novel creative nugget…. Trying to do something completely new is a recipe for paralysis.
If you’re stuck on a project and looking for a way forward that doesn’t feel like a 5,000 year old retread of the same old same old, this approach might help.
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J.R. Johnson 
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